“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
When developing Point-of-Purchase displays or retail merchandising systems, it’s important to understand consumers and how they shop so that you don’t … end up someplace else. There’s too much at stake in development and production costs to not make an upfront investment in consumer research to know you’re heading down the right path.
That’s why Samaritan believes research plays such a vital role in helping brands and retailers know what will work and what won’t work for retail merchandising displays. There are myriad factors to take into account, and if you don’t have a clear roadmap, you could wind up taking many wrong turns.
At Samaritan, we take the guesswork out of marketing and merchandising options. Our retail merchandising research provides strategic information for brands and retailers to help them navigate fickle shoppers and unpredictable retail environments. We use consumer insight polling in context with retail environmental factors. We then aggregate and analyze the data and turn this research into actionable shopper insights to influence consumer behavior and get shoppers to make the purchase. For example:
Is it a planned purchase?
First you must understand the shopping trip mission. Is it destination shopping? Are consumers looking for specific products to fulfill their needs? How do you get shoppers to the intended product and how do you influence them to make the purchase? Is there an opportunity to cross sell related products?
Is it an impulse purchase?
If this is an unplanned purchase, how do you get consumers to stop, to take notice and then convince them to make a purchase decision? Is it a new product? If so, what would motivate a consumer to buy? Would a demonstration, promotion or coupon get shoppers to respond?
These are just a few of the questions Samaritan’s research can help answer, because we have decades of experience evaluating and understanding how consumers shop based on their trip mission.
We’ve researched how consumers shop in different industries:
We then use our Design Logic™ to leverage the consumer insights and environmental factors to maximize product placement and presentation within the store.
Put our research and proprietary Design Logic™ to work for your next custom P.O.P. display or in-store merchandising system. We’ll leverage our knowledge and experience to create the most effective Point-of-Purchase displays and successful retail merchandising solutions that get consumers engaged and get results.
Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of home improvement projects. Contact Samaritan today! - 708.863.8900