Grocery and Consumer Packaged Goods
Grocery retailers understand their business extremely well. They also know that the competition is ruthless and relentless, and shoppers are fickle and will regularly shop at multiple channels. According to a 2013 Deloitte American Pantry report, “Consumers shop at five different types of stores for their grocery needs.”
CPG brands also know how hard it is to get their new products placed in a grocery chain. That’s why a retail merchandising display manufacturer can play such an important role in helping retailers and brands work together to create a win-win-win retail merchandising display for the retailer, the brand and the shopper.
Samaritan Understands the Volatility of the Grocery Industry Using our proprietary Design Logic™, we have expertise in creating turnkey retail Point-of-Purchase displays that help introduce new products into grocery and retail chains.
One such custom P.O.P. display needed to display and demonstrate how a new CPG product worked, while minimizing damage to the product packaging.
Consumers are known for opening packaging of CPG products with which they’re unfamiliar
The display had to maximize pack out of product inventory
In addition, the pallet display had to ship “store ready” so that store associates had minimal setup time
Another freestanding, mobile P.O.P. display needed to introduce a new line of upscale bakery products.
Shoppers are strongly influenced by the quality of product packaging and display presentation when considering a new product line
The display needed to communicate the premium perception of the brand
New brands are challenged to get consumers’ attention in the crowded grocery retail space
These retail merchandising display examples are just a few of the innovative and creative applications for creating win-win situations for the retailers and the brands.